• Coinbase, the largest crypto exchange in the US, has launched a new marketing initiative called Crypto: Moving America Forward that promotes the power and potential of cryptocurrency to transform the global financial system.
• The national advertising campaign will feature Coinbase CEO Brian Armstrong on popular Sunday shows highlighting the importance of staying competitive with China’s technological advancements.
• A report from venture capital firm Electric Capital warns that the US could miss out on significant economic opportunities if it fails to advance its regulatory stance on digital assets.
Coinbase Launches New Advertising Campaign
Coinbase, the largest crypto exchange in the US, has rolled out a new marketing initiative called Crypto: Moving America Forward that puts the spotlight on crypto technology’s transformative potential for the global financial system. The national advertising campaign will feature Coinbase CEO Brian Armstrong on popular Sunday shows highlighting what is at stake if the US fails to advance crypto given that other nations, including China, make significant progress with technology.
China Embracing Technology
The ads will also make clear that US global economic leadership and national security are at risk if it cedes its role in building technology which will be central to world’s financial infrastructure. China has been actively embracing and advancing technologies like digital assets to project power.
US Could Miss Out On Opportunities
A March report from venture capital firm Electric Capital warns that if the country fails to advance its regulatory stance on digital assets, it could miss out on significant technological and economic opportunities. According to this report, “Crypto and blockchain technologies are the next wave of Internet with potential to change money, financial system and Internet more broadly.”
Preserving Preeminence In Financial Markets
This highlights need for US taking action in order to preserve preeminence in financial markets and related technologies as it is losing market share in blockchain software development.
Crypto Aims To Transfrom Global Financial System
Overall, this new ad campaign by Coinbase aims to highlight importance of cryptocurrency in transforming global financial system while preserving US’ economic leadership at home as well as abroad due to competition from other countries like China which have advanced their use of crypto technology much further than America itself.